“CAN WE MONETIZE IT?”
The process of converting something of value into money is called monetization. Because money has a superlative advantage over all other assets since it can be used to buy almost anything, monetization strategies are an essential part of financial decision-making for both businesses and individuals because monetization makes valuable assets spendable.
The concept of monetization is simple, and this simplicity may lead us to overlook its importance. But when we have valuable assets that are not monetized, we begin to see how crucial monetization is to financial success.
To read more please read our October 2011 newsletter.